Examples From Past Projects


Brochures and Case Studies

I have written the copy and managed the design of hundreds of brochures over the years from corporate and product brochures to annual reports and customer case studies.  Here are a few examples: 

Customer Case Study (Software/Banking) - Metro Bank

Customer Case Study (Software/Local Authority) - South Norfolk Council

Customer Case Study (Software/Housing Association) - Midland Heart 

Customer Case Study (Software/Local Authority) - North Ayrshire Council

Customer Case Study (Software/Local Authority) - Newport City Council

Annual Report (Software/Banking) Temenos 2010 Annual Report 


Videos

Videos are a powerful medium for conveying messages, telling stories and helping to explain what can often be fairly complex messages in the business to business world. 

Well produced videos are versatile and can be used over again - on corporate websites and specific landing pages to support direct contact campaigns, as well as in presentations and on exhibition stands/at events.

The following are examples of different types of video material created in 2010/11.   

  • Educational/Inspirational  - this 3.5 minute animated video created in 2011 explains the concept of microfinance and how coupled with the power of cloud computing it has the potential to transform the world of microfinance in lifting the world's poor out of  poverty.  Video is versatile and this one has been used successfully as part of awareness and lead generation campaigns, as well as on websites and in conference presentations.


  • Thought Leadership  - this 2.5 minute animated video 'The Productivity Paradox' presents a new angle on why banks should stop developing their own software. It was used as a fulfilment piece in direct marketing awareness and lead generation campaigns in 2011, which had a response rate of more than 10%.


  • Analyst Insights - this video on retail core banking systems, created in 2010, presents a banking industry analyst's view of the key issues facing retail banks and how some of their key challenges, including dealing with customer satisfaction,  can be addressed by implementing modern core banking software  systems. 

 

  • Customer Testimonials -  this testimonial video shows a range of different clients talking about the reasons why they made the decision to implement Temenos private wealth management solutions.